Does your business have an online presence?
If you run an offline business, then it’s likely you already advertise your business online in one or two ways.
For example, you may have advertised your business via your Facebook posts, personal chats, and you may even be actively sourcing for and interacting with customers via social media or email.
But does that mean your business is online?
The answer is no.
When we talk about your business being online, we mean the possibility for random searchers, or people who heard about your business from someone, to use a search engine (such as Google) to find your business.
For example, do you have a business name? If I googled your business, what would I find?
Do you have an active website, social media profiles, and is your business listed in online directories? These seemingly simple things are the basic ingredients of a solid online presence.
Let’s look at a real-life example of a business doing it right. Let’s find a business that has a solid online presence.
First, I started a Google search for bakeries in Lagos and I found Dreamtreats Cake.
Next, I searched for the company and here’s the result I got from Google.
Not only does this company have a website (the first listing), they also have an active Facebook page and the business is listed with Google, which is why you see the rich snippet to the right.
At a glance, I have all the information I need to contact and do business with Dreamtreats Cake right there on the first page of Google search result.
That is what a solid online presence means: The ability for people to find your business on the internet and do business with you online.
If all you do is share random posts on Facebook under your personal profile and blast people in chat groups with spammy messages, then you’re not using the internet for strategic business growth.
Your business needs a solid online marketing strategy that is not only targeted at advertising your business and getting sales but also building a memorable brand.
To recap, here are the:
Basic ingredients of a solid web presence
- Listings in important online directories
- Active social media profiles
- Functional business website
In the next topic, we’ll look at one of the best free ways to put your business in front of your customers.